Capturing international customers thanks to the new beauty catalogue
Listening
Capturing new clients (files: external lists) from Poland, Romania and the Czech Republic with both a 36-page catalog and a lot of gifts. Customers are seduced through the brand’s codes, ethics and products.
Creation
Creating and designing a new-catalog-based mailshot enhanced with images. Highlighting over 100 beauty care products (facial, body, make-up and perfumes). The objective is to create an impact in order to sell.
Communication
The catalog must both convey a glamorous and contemporary image of beauty the prospect can identify with and arouse desire!
The catalogue has already been published. All confidentiality clauses were observed during its production..
