Fratelli Carli – Catalog for Italian clients

Creating a catalog for loyal clients in Italy

Participating in devising a marketing strategy and in implementing a new communication for loyal clients in Italy. Revamping the existing catalog in order to better seduce and be more persuasive in a way to achieve the profitability target.

Conceiving and creating a new ‘image’ catalog that blends seduction and desire. The objective is to help clients make their choice and trigger a new purchase.

Highlighting Fratelli Carli’s upmarket image while keeping a ‘soft’ promotion.

This message has already been published. All confidentiality clauses were observed during its production.

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