Creating a catalog for loyal clients in Italy
Participating in devising a marketing strategy and in implementing a new communication for loyal clients in Italy. Revamping the existing catalog in order to better seduce and be more persuasive in a way to achieve the profitability target.
Conceiving and creating a new ‘image’ catalog that blends seduction and desire. The objective is to help clients make their choice and trigger a new purchase.
Highlighting Fratelli Carli’s upmarket image while keeping a ‘soft’ promotion.
This message has already been published. All confidentiality clauses were observed during its production.