Seducing and building loyalty with a new beauty book.
Surprising and seducing loyal customers with a new beauty book that is sent to them once a year. Showcasing the brand, the consumer insight is essential.
Conceiving and creating a mailshot based on a new beauty book. With its rich content, the latter highlights the brand’s institutional communication, its Ocean-based approach, the research it conducts on microalgae as well as its various beauty care products and their benefits. The objective is to seduce and help clients make their choice in order to cement their loyalty.
The beauty book remains the selling tool par excellence. It must convey a modern image that is open to digital media via the highlighting of the website.
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