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Médecins du Monde – Client-winning mailshot

An appeal for people’s generosity in favor of those who have no access to healthcare

Listening
Drawing attention to arouse empathy and generate the desire to become a donor.

Creation
Conceiving and creating a message that is attractive and induces benevolence not pity.

Communication
A global and active medical association, Médecins du Monde has been committed to taking care of the world’s most vulnerable populations for over 30 years.

The message has already been published. All the confidentiality clauses were observed during its production.

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Advanzia Bank – BtoB partnership offer

Advanzia Bank – BtoB partnership offer

A special offer dedicated to a target of professionals

Listening
Offer a useful and advantageous offer for brokers.

Creation
Conception and realization of message in line with the brand image of Advanzia Bank. The choice of words, graphics and iconography is essential to generate support.?

Communication
Drawing on its banking experience on the European market, Advanzia Bank has designed a “Club” offer specially dedicated to broker clients and offers them the opportunity to join their network.

The message has already been published. All the confidentiality clauses were observed during its production.

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Advanzia Bank – mailshot

Reaching and seducing the prospect through co-branding

Listening
Making the product known and winning new clients through co-branding with white-goods brands. The brand partner can offer its clients or prospects a Mastercard gold card with their picture on it and allow them to enjoy all the advantages it provides. Each subscription will enrich Advanzia Bank’s database.

Creation
Creating a mailshot based on the Mastercard Gold Card featuring the brand partner’s logo. All the advantages provided by the Card are means of seduction guaranteed. Customer insight is achieved through a creative and visual concept adapted to the brand concerned.

Communication
The Mastercard Gold Card is, to the brand partner, a valuable key that triggers purchases and allows to better know the customer journey and build loyalty. To Advanzia Bank, the card, though unseen, is a real client-winning means.

This message has already been published. All confidentiality clauses were observed during its production.

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Fratelli Carli – All-in-one

All-in-one mailshot to create an impact and generate leads

Listening
Setting up a new communication based on an all-in-one mailshot inserted in another company’s package in order to generate leads. Seducing and triggering a purchase thanks to an attractive offer that is combined with exceptional advantages.

Creation
Conceiving and creating a message through an all-in-one insert. A material that requires a clear and rigorous layout for the offer and advantages. Objective: To be both seductive and impacting in order to stand out!

Communication
Seducing the client with the offer, the products, and the services in addition to the beautiful image of the Fratelli Carli brand.

This message has already been published. All confidentiality clauses were observed during its production.

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Fratelli Carli – Catalog for new clients

Creating a catalog for new clients.

Listening
Taking part in devising the strategy and the implementation of a new communication for leads. Revamping an existing catalog so as to better seduce and convince the new client. Other advantages are also given in order to reassure him about the judiciousness of his purchase and trigger another one.

Creation
Creating a mailshot that is based on a new brand image-based catalog that blends seduction with desire. The various advantages – a gift of €10 and other discounts – are to be dealt with sobriety and still remain impacting. The letter is customized to engage and valorize the lead.

Communication
Keeping the “upscale” image of Fratelli Carli in the whole mailshot while including a “soft” promotion in order to ensure profitability.

This message has already been published. All confidentiality clauses were observed during its production.

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Giordano Wines – Mailshots

Reaching and seducing the prospect by inviting him/her to a private wine-tasting.

Listening
Making the prospect discover the Piedmont wine-growing region and its protected Unesco world heritage landscape, while introducing the Asti Barbera, its iconic cépage and red wine. Other renowned wine-growing regions are also present for a comprehensive discovery of the best Italian wines.

Creation
Creating a highly effective and seductive mailshot through a deep knowledge of the prospect. Each mailshot component provides information that allows him/her to discover and know more about Italian wines. A high degree of customization contributes to the reader’s immersion.

Communication
Introducing the Giordano maison to the prospect through its judicious selection of Italian wines and an attractive promotional offer for a private wine-tasting that also includes 8 Italian gastronomic specialties.

This message has already been published. All confidentiality clauses were observed during its production.

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Lionel Dufour – Mailshot

Conquering the German market with a selection of French wines via Lionel Dufour, a French trading firm

Listening
Prospecting for new wine clients in Germany from “the external lists.” The campaign is built on an attractive offer that is based on a selection of wines from Bordeaux, Burgundy and Languedoc. In addition, a bottle of Champagne is offered for any order that is placed.

Creation
Creating a mailshot with a rich content. The leaflet puts into relief the various bottles with all the required information: wine-growing regions, labels, year etc., and presents the trading company Lionel Dufour to authenticate their quality. The whole promotion is to be sober and yet impacting.

Communication
Customization strengthens the prospect’s interest and the whole communication has to be persuasive in order to trigger purchases and generate leads.

This message has already been published. All confidentiality clauses were observed during its production.

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Fratelli Carli – Mailshot

Proposing a special offer of Italian wines to the brand’s internal as well as external targets.

Listening
Prospecting for new wine clients in Germany from “the external lists”. The campaign is built on a simple offer that is based on a box of Prosecco, a world-renowned sparkling white wine from the Veneto region, with free shipping and as a gift an additional bottle.

Creation
Creating a mailshot based on a content full of information on the Veneto region and the description of Prosecco. The advantages are highlighted by each component of the message, of which a leaflet for the box and a coupon for a free additional bottle at the bottom of the letter. The whole promotion is at once sober and impacting.

Communication
Personalisation reinforces the prospect’s interest and the whole communication must be persuasive and purchase-triggering.

This message has already been published. All confidentiality clauses were observed during its production.

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France Loisirs – Winning mailshot

Winning lapsed customers back with a club-membership-based mailshot

Listening
Paper mailshot to be distributed to former customers to trigger membership renewal. Enticement based on an attractive welcome offer and a new membership card.

Creation
Put forward the very trendy theme of gourmet food enhanced by a variety of menus made up of starters, main courses and desserts, the whole being in line with an editorial communication. Created a striking effect that was meant to win the target customer back.

Communication
Winning back a former clientele by using a “tantalizing” offer that was both striking and purchase-triggering.

The message has already been published, all confidentiality clauses were observed during its production.

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Fratelli Carli – Winning mailshot

Capturing a French clientele with a « selective » mailshot that combined brand image and « soft » promotion.

Listening
Sell extra virgin olive oil coming directly from Italy to French prospective customers. Conjure up an “upmarket” image of the brand and its products through a customized mailshot.

Creation
The challenge was to seduce prospective customers with a special offer that was in line with the Fratelli Carli brand image. It was imperative to use soft colour tones while keeping a powerful and pertinent message in the texts to trigger purchases.

Communication
Convey a positive brand image with an emphasis on its renown in Italy and the high quality of its products.

The message has already been published. All the confidentiality clauses were observed during its production.

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