France Loisirs – Winning mailshot

Winning lapsed customers back with a club-membership-based mailshot

Paper mailshot to be distributed to former customers to trigger membership renewal. Enticement based on an attractive welcome offer and a new membership card.

Put forward the very trendy theme of gourmet food enhanced by a variety of menus made up of starters, main courses and desserts, the whole being in line with an editorial communication. Created a striking effect that was meant to win the target customer back.

Winning back a former clientele by using a “tantalizing” offer that was both striking and purchase-triggering.

The message has already been published, all confidentiality clauses were observed during its production.

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