Médecins du Monde – Client-winning mailshot

An appeal for people’s generosity in favor of those who have no access to healthcare

Listening
Drawing attention to arouse empathy and generate the desire to become a donor.

Creation
Conceiving and creating a message that is attractive and induces benevolence not pity.

Communication
A global and active medical association, Médecins du Monde has been committed to taking care of the world’s most vulnerable populations for over 30 years.

The message has already been published. All the confidentiality clauses were observed during its production.

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