Targeting and recruiting new B2B customers with a catalogue
Prospecting for restaurants, cafés or companies… whose activities allow to sell wine in tube-shaped flasks having the capacity of a wine glass and bearing the labels of renowned châteaux. The offers are made through elegant wine boxes containing a pre-determined number of flasks.
Designing a sleek, top-end layout. Magnifying the product through an elegant display either alone or in a seductive atmosphere, and producing an attention-grabbing body copy.
A B2B catalog is used as an utterly persuasive marketing tool thanks to its quality and the selectiveness of its products. Prospective customers cannot but be seduced by the originality and reliability of both the product and the offer.
The catalogue was much appreciated and lauded but was not published on account of a tight budget.