Capturing new French customers with a print ad and coupons
Listening
Propose a batch of wines coming straight from the Italian producer to French prospective buyers through an advantageous special discovery offer and a welcome gift. Use couponing in well-targeted large-circulation media.
Creation
Conceived a print-ad page with a coupon that was in line with the advertiser’s brand image while highlighting all the assets that would trigger a purchase through the various channels.
Communication
In adjustment to seasonality, created a print ad with a specific theme. For instance, a “wine fair” theme or a focus on timelessness, still for the purpose of seducing prospective clients.
The message has already been published. All the confidentiality clauses were observed during its production.
