Bolstering the launch of an innovative slimming product in order to strengthen the brand’s standing in its field of expertise.
Listening
Launching a major slimming innovation while focusing on the brand’s body and facial care products. The whole is bolstered by a seductive promotional offer.
Creation
Creating an impacting mailshot centered on the new innovative slimming product. The latter is thrown into relief on the envelope itself and then on the front cover of the brochure. A selection of other body care and facial care products are also present.
Communication
Strengthening the emotional ties between the client and the brand via the brand’s dynamic involvement in scientific research & innovation while offering exceptional advantages.
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