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The objective was to win a specifically targeted group with an adapted mailshot.

Listening
Work on a tender for a message concerning dated stamp packs that are highly coveted by collectors. The goal is to seduce a targeted group of connoisseurs for a yearly subscription.

Creation
Reflected on a modern graphic design conjuring up the dated stamp packs. Created a striking effect with the aim of enticing the target client to subscribe.

Communication
Arousing attention with the envelope through an attractive presentation of the products on the envelope. The objective was also to make the client discover all the benefits of subscription through a coherent and convincing message.

The message was considered the second best. It was not published for that reason but remains nonetheless a challenger.

Winning lapsed customers back with a club-membership-based mailshot

Listening
To welcome the new client, a customised message is associated with the shipment of the first catalogue. He is also to discover inside the pack his member card as well as all the club-membership advantages (book selection, special offers, welcome voucher…)

Creation
Conceived a coherent, effective and colourful message to grab the prospective client’s attention. A well thought-out focus on a bunch of Club advantages was made to reassure the new client and gain his trust.

Communication
Welcoming the client and seducing him with a clear pitch on the way the Club worked and all the advantages that were offered. The persuasiveness of the message was used to enhance the impact of the catalogue.

The message has already been published. All the confidentiality clauses were observed during its production.

Projets similaires

Grabbing attention with « highly effectual » B2B messages to win a demanding and expert target.

Listening
Launch of a new and unique tool to analyse and manage financial risk backed by an invitation to an informative breakfast.

Creation
Conceived and produced mailshots and e-mail mailshots in line with Altares’image. The format of the material, the graphic design and the choice of visuals had to be surprising and push the target into opening the message.

Communication
Reflecting on an e-mail mailshot that would be made up of 2 or 3 messages to be sent at short intervals in order to effectively target a CAC40 CFO. The e-mail mailshot was backed by conventional mailshot and had to display coherence with the latter.

The message has already been published. All the confidentiality clauses were observed during its production.

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