Conquering the German market with a selection of French wines via Lionel Dufour, a French trading firm
Prospecting for new wine clients in Germany from “the external lists.” The campaign is built on an attractive offer that is based on a selection of wines from Bordeaux, Burgundy and Languedoc. In addition, a bottle of Champagne is offered for any order that is placed.
Creating a mailshot with a rich content. The leaflet puts into relief the various bottles with all the required information: wine-growing regions, labels, year etc., and presents the trading company Lionel Dufour to authenticate their quality. The whole promotion is to be sober and yet impacting.
Customization strengthens the prospect’s interest and the whole communication has to be persuasive in order to trigger purchases and generate leads.
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