Increasing retail traffic
Objective: to increase store and website traffic by means of various devices thanks to privileged advantages… The mailshot is simultaneously delivered with the launches of the spring / summer and fall/winter collections, the private sales and the sale period. Implementation of a cross-channel campaign combining mailshot, retail, digital and social media.
Conception and creation of pre-addressed postcards staging both the visuals and the offer over a restricted space. A full coherence between all the channels of direct, digital and retail marketing via the store display windows ensures the immediate impact of seduction.
Pure seduction! Personalisation is indispensable in order to valorize the client. The card must be impacting so as to trigger an offline or online purchase. That is a concrete example of the way cross-channel works.
The message has already been published. All confidentiality clauses were observed during its production.