The Agency

L’Agence Directe is a communication consultancy specialized in direct marketing CRM and distance selling

Since 1997, conceiving high quality campaigns in direct as well as digital marketing and adapting its know-how to bring solutions to whatever problems its clients may have has beeen l’Agence Directe’s vocation. We only have one objective in mind: sales target achievement
Replacing multi-channel, cross-channel marketing aims to fully combine direct marketing (mailshot, phoning, print …) with digital marketing (web, e-mail mailshot, social media…) and retail (POS) in the most homogeneous and effective way.
In a highly competitive and ever-changing environment, make sure you have all the winning assets on your side in order to achieve your sales targets.

Our nature

A DNA with a highly creative added value and tailor-made services.
Find out more

Our team

Experts dedicating themselves to the success of all your campaigns be they in direct, digital or cross-channel marketing
Find out more

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Our nature

A DNA with a highly creative added value and tailor-made services.

Three words to qualify our approach: high quality, innovative and pragmatic.

A genuine creative added value whether for print or digital materials.
  • Bold, innovative with a modern touch in the conception of visuals and catchphrases
  • Symbiosis between creation and digital technology (e-mail mailshot, newsletter, landing page, digital publishing…), coherent communication and synergy between the various channels: traditional (mailshot, print, print insert…), multi-device (computer, tablet, smartphone) and retail.
  • Use of UX design – an expert design for a well-thought-out strategy that graphically brings solutions to your upstream problems

On-demand customized services
  • Strategic counselling: offer well thought-out solutions to specific marketing problems
  • Creation of selling tools for print (mailshot, catalog, advertising insert in mail-order parcel, print ads…) and/or digital materials (e-mail mailshot, newsletter, landing page, digital publishing…)
  • Conception and creation of mailshots and follow-up…

Our team

Experts dedicating themselves to the success of all your campaigns in direct and cross channel marketing.

At l’Agence Directe, we are totally committed to the success of all your campaigns be they in direct, digital and / or cross-channel marketing: Consultants in strategic selling and marketing, copywriters, artistic directors, photographers, graphic designers, illustrators, web designers, web developers… All passionate experts working alongside two founders:

Annick RATSIMANOHATRA
Annick RATSIMANOHATRA
Following a ten-year experience in direct marketing with renowned advertisers, she co-founded l’Agence Direct in 1997. She has a diploma in marketing from the Centre National des Arts et Métiers and an MA in Humanities from the University of Bordeaux III. Her versatility, eclectic tastes and passion for creative works and trendsetting have naturally led her to assume the duties of artistic and account director.

Stefan Gendreau
Stefan GENDREAU
A graduate from l’École Supérieure de Design Industriel in Paris, he majored in arts and has always been sensitive to the creative world. He is both well versed in new technologies and an adept user that has been highly attuned to their evolution. Stefan is also passionate about wine and has passed the WSET (Wine & Spirit Education Trust) test – with honors for level 2, and high honors for level 3. That has allowed him to provide clients with pertinent advice in that area and assist them in their DM strategies. Finally, as the CEO and creative director of l’Agence Directe, he is particularly attentive to the realities of the economic and business world, and is, therefore, the guarantor of an ever pertinent and winning creation.