to all new store customers.

Listen : A contest winner, the agency was chosen to revamp the "welcome pack" for all the stores across France and abroad. The target is to increase store traffic by means of a loyalty card and a welcome pack to each new customer.

Create : Creation of a compact material : a brochure with a card-bearer flap allowing to insert a preferential-treatment card. The unusual format of the card creates the impact.

Communicate : As she leafs through the brochure, the new customer discovers the brand, its products, its beauty salons, its services and many other advantages including her welcome privilege for the next visit.

This is a published message. All terms of confidentiality were observed during its creation.