for a well-determined target.

Listen : The objective is to rejuvenate and modernize communication documents.
Offering a collection of booklets on the world of horses. Target : girls aged 8-12
enjoying horse riding.

Create : Reflection on graphics evoking an appealing feminine atmosphere.
Creation of an all-in-one message that synthesizes the content of the offer.

Communicate : To arouse emotion with a cover that presents products in an appealing setting ; the promotional offer is directly announced to trigger actions.

This is a published message. All terms of confidentiality were observed during its creation.