Impact & effectiveness, your mailing stands out !

Today, in a mutating technological context, multi-channel communication is developing and the Internet is becoming a major tool of direct marketing... "However, prepaid mass mailing remains the first means of communication used by distance selling companies. Nearly 2/3 of all direct marketing investments are backed by advertising prints, whether addressed or not." ( Source UFMD )

According to a TNS Sofres study, 93% of the French read or take a look at their advertising mail, about 70% go to a store after receiving an advertising mailing, and 60% said they bought something.

A well-conceived mailing, therefore, remains effective and pertinent in direct marketing. Indicators show that the volume of our mail has doubled over the last 20 years :
the mail is a major component of multi-channel.